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The Surprising Origin of this Toyota Award's Form

By Rain Noe - March 26

in Object Culture

At first blush this Toyota Award, by Japanese industrial designer Tokujin Yoshioka, is mystifying.

What is the form meant to represent? Is it arbitrary? Yoshioka is, after all, described as a contemporary artist as much as a designer.

However, tipping the trophy over reveals the origins of the form:

Yoshioka extruded the form of the Toyota logo, then cut the extrusion into a conical shape.

It's made, by the way, out of recycled aluminum sourced from Toyota vehicles.

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