e
The Rise of Manual Bread Slicers
Legacy brands need to step up their SM game
Since the pandemic, the amount of people baking their own bread has skyrocketed. Sales of yeast and flour have increased, and social media is awash in bread-baking tutorials. Product sales, too, presumably saw a boost; in the U.S., breadmaking forums now discuss obscure German brands that few Americans had heard of in 2019. In particular, manual bread slicers are popular among the DIY bread set as they offer consistency and adjustability.
German manufacturer Graef capitalized on the trend by re-releasing their Manuale H 1920, a hand-cranked bread slicer design from 1956.
Competitor Zassenhaus also revived an old 20th century design of their own.
In general you can't go wrong with German hardware, and both companies are over a century old. However, Luvina, a company you've never heard of and that has no history, has swept in with a competing product. They've flooded social media with ads for their Brito Bread Slicer, and have provided one thing the German incumbents have not: Sexy little GIFs of their product in action.
Graef's heavy-duty offering runs €240 (USD $260), while Zassenhaus' is €159 (USD $186). The cheapo Brito is $149. Between the lower price and the social media push, I'm guessing they'll easily steal market share, despite having no reputation for quality or reliability. Older German firms need to step up their marketing game.
-
o1Favorite This
-
Q2Comment
Directory Company Profiles
Core77
Industrial Design
Resources
Industrial Design
Resources
-
Core77 Directory
Find the Best Industrial Design CompaniesGo -
Hatch Duo, LLC
Founded by an award-winning team with over 20 years of combined product design experience, Hatch Duo...
-
ECCO Design
ECCO Design is a full service product design and innovation firm. We are a team of designers, resear...
-
andesignlab
ANDESIGN is an industrial design consultancy based in Orange County California and Austin Texas. AN...
-
DesignStein Studios, LLC
We are a team of industrial designers focused on developing products that are intended for tooling a...
-
Bluemap Design
BlueMap design is a multi-disciplinary product development firm. Founded by Simon Yan in 2001, the f...
-
Fahrenheit Design
Fahrenheit is an award-winning product design and innovation firm based in Austin, Texas. Since 2002...
-
RMT PRODUCTS LIMITED.
RMT PRODUCTS CO. , LTD. provide on-time delivery, high-quality prototyping and manufacturing . It i...
K
{Welcome
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
K
Reset Password
Please enter your email and we will send an email to reset your password.
Comments
I would go with a manual bread slicer with the guides for less $50 before buying that for my home. The German bread slicers look nice but there seem excessive for the common user.
you need some serious counter space or storage space for those things! 😬 ... we love fresh bread here, but I can't imagine having something the looks like a deli slicer out all the time. I guess the old reliable Global bread knife isn't endanger of being replaced yet.