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Remedial Design: Apple TV's "I Couldn't Hear the Dialogue" Feature
A nice UX touch
In recent years, as movie and TV video quality has improved, the audio quality has gotten worse. Surveys show that people increasingly watch their programming with the subtitles on, citing muddled audio quality. One cause is that modern sound is often mixed for cinema-quality audio systems, rather than the tiny speakers of a flatscreen TV; another is a trend for directors to de-prioritize the importance of dialogue—very fitting, in today's world of partisanship.
Last night I was watching a show on Apple TV, and noticed a new-to-me feature: Each time I hit the left-arrow button, to rewind a scene 10 seconds because I couldn't hear the dialogue, the captions automatically turned on, just for that 10-second clip.
I've since read that other streaming services, which I don't subscribe to (Roku and Amazon Prime Video) also have the feature, but that it must be toggled on. It's a really nice touch, and shows that someone actually acknowledged the problem and took steps to mitigate it. But it is a remedial step that compensates for a failure, at the root level, to address UX. That, too, is very in keeping with our times.
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Comments
found that by accident as well a bit ago. Nice little intuitive feature!
Nice feature. I hereby dub it the 'Chris Nolan' feature, as time after time, he's one of the most guilty parties of hard to hear dialog.