It's time for Google Japan's annual wacky UI experiment, where they design an absurdist keyboard. (See previous ones here and here.) This year's iteration of the Gboard, as the object is called, is the Gboard Dial Edition. Its design harkens back to the time when rotary phones were king.



The pitch video for the design is hilarious (turn the subtitles on); the developers sing the praises of the "revolutionary" design completely deadpan.
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Who says engineers don't have a sense of humor?
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This draws on the inexpensive rotary typewriters of the early 20th century, which offered a far more affordable alternative to high-end machines like Remington or Royal that were out of reach for most people. They fulfilled a real need at the time, much like the rotary phone did. I realize this is just a concept, but lately the trend/craze of "nostalgia for nostalgia's sake" has grown tired. References to records (not "vinyls"), rotary phones, dial-up modems, floppy disks & low-res digital aesthetics are increasingly overused in products. It's tired, let's move on already.
Did you catch their GBoard Caps?
https://www.youtube.com/watch?v=6vib77CUxNM
I think of these guys whenever anybody introduces some new input device in a new revolutionary paradigm.