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Designers Weigh In on the 2025 Audi TT Concept
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There is a great conversation happening about the new Audi TT concept on the Core77 Boards — add your TTwo cents on the latest version of the perennial designer touchstone...
A couple of enlightening quotes from Audi's Chief Creative Officer on the new concept:
Massimo Frascella: "That's true. In 1998, when the first Audi TT arrived at a dealership in Turin, I took a day off work to just look at the car in peace. I was there for hours, looking at the car from every angle, touching every surface. The staff probably thought I was crazy. But for me, the TT was more than just a car. It was a message: you don't need to shout to be heard. You don't need excess to make a statement. You just need clarity. And, more importantly, the courage to follow it."
Massimo Frascella: "Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential. We live in a world that is often shrill, fast-paced, and overloaded. Almost everything is overdone. The danger of losing your way is greater than ever. Our responsibility is to be better and do what really matters. And the outcome always has to be an emotion."
Photos and Quotes courtesy of Audi
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Comments
I dont see the evolution from the 3 previous models. As somebody who owned a Mark 3, I cannot relate to this design. Its not a TT. I bought my Mark 3 back in 2015. I thoroughly researched and follow the development of the car until it was released. We all remember that spectacular advertisement to lauch the vehicle. This isnt even close to that. I was disappointed when Audi decided to cancel the model because i planned to purchase the next gen. When they announce that they were bringing it back i was so excited. Sadly this is not the TT. I hope they don't brand it as one, because it is not.
As someone who has had three MK1 Audi TT's, 1 MK2 TT, and I currently have a MK3 TT, I can honestly say there is no chance I would ever buy this. That is the ugliest thing, I almost didn't buy the MK3 because they attempted to make you pay Porsce money for an Audi. @Audiofficial what are you thinking? I would buy a Mustang over this.
Make it. Make its slightly more produce-able in the manufacturing aspect with paint jobs and make some brush looks. But this will the car that propells design language for the next foreseeable future. Every manufacturer is striving to grabs the future and I think its this car.
@Armin , ouch! (Are you trolling?) As a biased owner of a Mk1, the original pushed the bounds of what was defined as beautiful and creative for the automotive world. Yes, it was a little nose heavy due to the constraints of the platform but the explicit design language made it instantly familiar and there were plenty of surprise-and-delight features.
This new one seems more like an evolution from the R8 than the TT. I'm not saying it needs to be retro 90s but it seems to be lacking any of the design language of the original. Other than size and overall proportions, what makes it a TT?
https://www.youtube.com/watch?v=VU6uvU1Ebnc
The backend of it looks kind of cool, but the front is too brutal. But then Audi has not been about elegance for a long time. Each car just gets bigger and wider and louder than the last one. I feel like they saw that Jaguar concept and turned it into an Audi.
I can also not understand his comments about the original Audi TT. That car is hideous and I can't think of ever hearing anyone actually liking it or thinking its a design classic. If anything that would be the Audi R8 with its origins in that sick looking Audio RSQ prototype that featured in I, Robot.
U don't understand his comments about the original TT ? Hasn't it dawned on u that everyone has a different perspective on anything in life including designing cars. The original TT was, to many around the world, a work of art. Fair enough that u don't like it but like art, every car design is subjective...