Most in-garage bicycle storage solutions are fixed: You have a hook you hang it from, or maybe a pulley system to get the bike out of the way. Installing one of these requires commitment, with you effectively dedicating the space, which may be in short supply, to the bike.
In contrast this Flip object, by British industrial designer George Laight, offers the convenience of a rack with the added benefit of portability.
The bike can be stored vertically, saving space, and the entire thing can be wheeled around, making garage clean-ups and reorganizing sessions easy.



Additionally, the units can be folded flat.
The $175 units are in production by Laight's company, BikeStow.
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Comments
Ah, with a closer look I can see the strap attached, this extra feature is not shown in the video.
Nice idea, the only negative point I see is that the font wheel will rotate towards the bike that is next to your bike. They can get tangled up.