This UpCup is an interesting kitchen gadget design by Australian kitchen goods brand Dreamfarm. Aimed at the anal retentive cooking set—those who want to get every last drop—it's a measuring cup that can scrape itself clean, completely evacuating its contents. Think honey, peanut butter, batter, et cetera.


The plunging squeegee mechanism can then be popped out, and the entire thing can be thrown in the dishwasher.
It works with dry goods too, of course.
As you can see by the gradations on the handle, in the image above, it locks to pre-set volumes (1 cup, 1/2 cup, 1/3 cup, 1/4 cup, 0 for scraping) though I can't tell if that would make filling easier or harder; I don't trust myself to fill right up to the brim without spilling any.
Locking at 0 is clever, though—it allows you to scrape off stuff that tends to cling.

The UpCup is made from BPA-free Tritan and runs $17.50.
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Comments
Only if it actually worked, I had one.
OR, crazy concept, you use a simple rubber spatula to scoop out the remaining contents. The spatula works with any measuring cup and is easier to clean and costs less. This plunger concept just over-complicates the task.
This is a harder to clean, less capacity version of a plunger or adjustable measuring cup that's been around for at least 20 years. It's also more expensive - there are many versions out there but Oxo (of course) has a good one https://www.maxiaids.com/product/2-cup-adjustable-measuring-cup
This has a better form than the oxo. The twisting concentric cylinder isn't as comfortable and is an awkward aesthetic. I have more questions on the up cups overall durability.