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Strange Alternative to Beach Umbrellas: A Giant Windsock

By Rain Noe - April 15

in Object Culture

The ShadeSock is an alternative to beach umbrellas or sail shades. Intended for beaches that get a steady breeze, it's essentially a giant windsock. Unlike an umbrella, it works with the wind (and indeed, requires it in order to stay aloft) rather than fighting it. And unlike a sail shade, it's completely silent.

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Of course, you'll look like a fool if you bring this to a beach that doesn't have steady wind—there's no structure to it, so it will collapse without a breeze. And yes, like a windsock it rotates, so the wind dictates where you'll place your towel.

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Strange Alternative to Beach Umbrellas: A Giant Windsock

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